IoD x London Business School

Assessing the Expected Impact of Generative AI on the UK Competitive Landscape was a joint publication by the Institute of Directors and London Business School exploring the opportunities and challenges presented by generative AI. The report translated complex research, survey findings and policy recommendations into an accessible publication for senior business leaders and policymakers.

Working closely with the IoD policy team and London Business School researchers, I designed and produced the publication from manuscript through to final delivery. Following stakeholder feedback, the visual approach was refined to adopt a more academic style while maintaining clear hierarchy, readability and accessibility across a content-heavy report featuring charts, tables and research findings.

This project was done by the London Business School in collaboration with the Institute of Directors, with the support of Evolution Ltd and funding from the UKRI Regional Innovation Fund and the London Business School Knowledge Exchange Fund.