NBROS Handmade Jewellery visual identity refresh
NBROS Handmade Jewellery is a Greek jewellery brand started in June 2016 by brothers Haris and Spyros Nitsios. The brand began with Haris crafting handmade men’s necklaces from waxed thread, and grew into a full jewellery label for both men and women, inspired by family, connection and modern style. The name NBROS is derived from combining the family name Nitsios with the idea of “bros,” emphasising the sibling founders and their creative journey. Their pieces reflect personal values and a passion for design and fashion, and the brand has since built a strong digital presence with a large and engaged online audience.
NBROS commissioned a visual identity refresh to replace their existing logo and establish a clearer, more premium visual voice for the brand across digital, print and merchandise. The goal was to create an identity that better reflected the founders’ vision, the quality of their designs, and the scale and visibility of the brand as it continues to grow.
NBROS approached me to replace their existing logo with a new mark that could better represent the brand’s craftsmanship, personality and growing visibility. The task was not only to design a new logo, but to establish a clearer and more confident visual foundation that could be used consistently across business stationery and branded merchandise.
I began by reviewing the existing identity and assessing how it was perceived in relation to the brand’s products and market positioning. This was followed by research into contemporary jewellery brands and typographic logo systems to understand how similar labels communicate quality, balance and modernity.
Based on this analysis, I developed a series of initial concepts through sketching and digital exploration. Selected directions were refined into typographic logo proposals, which were reviewed and iterated through close collaboration with the founders. Feedback was used to adjust proportions, spacing and overall character until a strong, balanced and versatile mark was achieved.
Once the final logo was approved, the identity was applied to a set of business cards in both standard and square formats, testing how the new mark performed across different layouts and print contexts. Final logo files and print-ready artwork were then prepared for use across digital platforms, stationery and merchandise.
Task & process
Previous NBROS logo before the visual identity refresh.
Early NN monogram explorations, testing proportion and stroke weight.
